At the end of the day, it’s important to take on projects and assignments that excite you. Interests: Lastly, what interests you most? You want to be able to explore your creative freedom while working on fixed assignments. Your signature style will distinguish your photography skills from others.
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Some people may be drawn by your take on fine art and moody pieces, while some may prefer abstract. Style: Your personal style and brand can also draw in clients. Are you a strong advocate towards environmentalism and equality? You may want to choose a company based on their values and missions.
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If you’re working with corporate photo shoots, you can decide the type of products, companies, and brands you want to associate your personal brand with. For example, you may be great at working with kids, while some photographers may excel at capturing fashion models for commercial photo shoots.īrand and company industry: One of the best parts about having your own photography business is the freedom to choose the type of companies you want to work with. You want to choose clients that you are most comfortable working with. Many clients tend to prefer photographers that are located within their location, as this can save them potential traveling costs.ĭemographics: Your talents and skills may also determine the type of clients you want to work with. Therefore, you’ll need to determine whether you’d prefer to have local clientele or you’re willing to travel further for these photography projects. Here are a few factors that can help you decide on the type of clients you’ll want to photograph for:Ĭlient location vs your location: Your clients may not always live in the same city as you. It’s important to consider your ideal client persona, as it could affect your marketing strategy and pricing for your services. Once you’ve decided on the type of photography you’ll be focusing on, it’s time to determine your ideal type of client. Your photography business can grow and expand as you try new photography styles. Hone in on what you’re good at and what you enjoy doing. Once you have an idea of the niche you’d like to focus on for your photography business, start to curate your best work. Here are a few different types of photography you can consider: Play with different styles and take note of which ones you prefer-and where your creativity shines the strongest. Amazing at headshots? Consider moody, fine art pieces.
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If you have a lot of experience in wedding photography, try taking some still life shots to see how it feels (and learn a new technique). Play with different styles and take note of which ones you prefer-and where your work is the strongest. Amazing at headshots? Consider moody, fine art work. You can start with what you already know and love, and branch out from there, or if you’re feeling adventurous try something completely different from your usual work. Trying out different types of photography is a great way to develop your skills when you’re starting a photography business.